As a first-time author, building an author platform is one of the smartest moves you can make while writing your book. An author platform is essentially your online presence and the community of readers and followers who are interested in your work. Developing a platform early allows you to create connections, generate interest in your book, and establish credibility as a writer. Here’s how you can start building your author platform, even before your book is finished.
Start with Social Media
Social media is a powerful tool for connecting with potential readers, fellow writers, and influencers in the literary community. Choose platforms that resonate with you and where your target audience is active. For instance, Twitter is great for networking with writers and readers, Instagram (especially Bookstagram) allows for creative visual promotion, and Facebook offers groups where writers can share experiences and advice.
Be consistent with your posts, engage with others, and share updates on your writing journey. You don’t need to promote your book constantly—instead, focus on building relationships and offering value, whether it’s writing tips, insights into your creative process, or recommendations for other books you enjoy.
Create a Blog or Website
Having a blog or website is essential for building your online presence. Your website serves as the hub of your author platform, where readers can learn more about you, your writing, and your book. A blog is a great way to showcase your voice and expertise, while also keeping your audience updated on your progress.
Your blog posts don’t have to be strictly about your book—they can cover topics related to writing, storytelling, book reviews, or even personal experiences that tie into your writing. By consistently posting quality content, you can gradually attract a following of readers who are interested in your work.
Build an Email List
An email list is one of the most valuable assets for any author. It gives you a direct way to communicate with your audience without relying on social media algorithms. Start by offering something valuable, such as a free short story or a writing guide, in exchange for readers signing up for your newsletter. Use your emails to share exclusive updates, behind-the-scenes content, or special announcements. By nurturing your email list, you can build a loyal fanbase eager to read your book when it’s ready.
Engage with the Writing Community
Building an author platform isn’t just about promoting yourself—it’s also about connecting with the writing community. Join writing groups, engage with other writers’ content, and offer feedback and encouragement to others. The relationships you build with fellow authors can provide valuable support, advice, and even potential collaborations down the line.
Be Authentic and Patient
Above all, authenticity is key when building your platform. Readers and followers connect with genuine voices, so be yourself and share your journey honestly. Building a following takes time, so be patient and focus on creating meaningful connections rather than chasing quick numbers.
By investing time in social media, blogging, and building relationships with readers and fellow writers, you can develop a strong author platform while working on your first book. When it comes time to launch, you’ll already have an engaged audience ready to support your work.